Awards and rankings aren't everything. But it's hard to ignore when a product is as heavily rewarded and consistently highly ranked as the Sigma Art series of lenses. Here are just a few examples:
So, what exactly do all these awards mean?
We can gather one thing above all else; people have generally reacted with positivity and amazement to Sigma Art series lenses. This includes magazine editors, technical reviewers, award committees, and (most importantly) end-users, i.e. photographers and videographers.
Reviewers have marveled at the technical qualities of Art lenses, which have given test results rivaling lenses at much higher price points. Photographers have enjoyed the optical characteristics, including sharpness, color rendition, depth of field control, distortion correction, vignetting (or lack thereof), aberration correction, and more. These qualities have made Art lenses a known, trusted quantity in the portrait world, and Sigma's decision to offer premium, class-leading optics in robust mechanical housings, with extremely competitive pricing, has commanded the attention of the photographic community since their introduction.
Sigma, however, was not satisfied by offering more cost efficient versions of existing premium lenses: they would stop at nothing less than introducing the world's fastest still zooms. With blazing, "did I read that correctly?," fast apertures, the Art 18-35 f1.8 and Art 50-100 f1.8 were the fastest APS-C zoom lenses in the world at the time of their introduction, and the Art 24mm-35mm was the fastest full frame (24mm x 36mm) zoom in the world when it was introduced. The best news is that the quality for which Art primes are known for has been carried over into the zoom series.
With the introduction of the Sigma Cine line of motion picture lenses, Sigma has announced its entrance into the world of high-end feature and television production.
Comprised of primes ranging from 20mm to 85mm, and zooms including 18 - 35mm, 24-35mm, and 50-100mm, Hot Rod Cameras is expecting the optical quality synonymous with the Sigma Art name to be combined with tried-and-true industry-standard mechanical features.
With side-markings for focus and iris, clickless aperture, 180-degree focus throw, standard 0.8mm gear pitch, 95mm front diameters and 82mm filter threads, cinematographers, camera operators, and camera assistants should have a feeling of familiarity their first time using Sigma Cine lenses.
Sigma Cine lenses are expected to be released in early 2017. Until then, stay tuned to Hot Rod Cameras for more news and information, and please feel free to e-mail us at firstname.lastname@example.org if you'd like to receive updates as we have them.